Click below to learn more about the craft beverage groups.

The Wisconsin Craft Beverage Coalition (WCBC) is a trade association that has been established to represent the interests of Wisconsin's independent craft beverage producers.

Our mission is to promote, protect, and defend Wisconsin's vibrant craft beverage industry. We are currently comprised of three trade associations, The Wisconsin Winery Association, Wisconsin Brewers Guild and the Wisconsin Distillers Guild, that collectively represent over 300 small and independent Wisconsin businesses. These small businesses contribute a combined economic impact of over $2 billion in Wisconsin. 

Together we provide a unified voice to help educate policy makers at the state and local level about the economic, employment, and tourism opportunities that local craft beverage producers provide to their communities. We work to promote legislation that will allow Wisconsin's craft beverage industry to grow and thrive and will raise awareness of all legislative and special interest proposals that would harm our small businesses.